Your reel went off at 2am
400 comments asking “price?” and you were asleep. By breakfast the thread is cold and they have scrolled on to someone who answered.
CreatorOS is Instagram comment-to-DM automation for creators. When someone comments a keyword on your post or reel, it auto-replies publicly, sends them a DM, takes payment over UPI or card, and delivers the file — while you are filming the next one.
Assumes 8% of commenters would buy if someone actually replied. Your real number depends on your product — the point is that it is never zero, and it compounds every time you post.
Examples of buying-intent comments creators receive: price, how much, link please, is this available.
None of these are laziness. They are the physics of being one person with a phone.
400 comments asking “price?” and you were asleep. By breakfast the thread is cold and they have scrolled on to someone who answered.
Buying intent has a half-life measured in minutes. The same message that would have closed at minute two gets read and ignored at hour nine.
You only get 24 hours to message someone after they contact you. Miss that window and the platform will not let you sell to them at all.
You set it up once. It runs on every post after that.
Someone types “price” under your reel. CreatorOS sees it the second Instagram does.
A public reply under their comment so everyone watching sees you are alive, and a DM that actually does the selling.
A payment link in the DM. UPI, card, netbanking. Money lands in your own Razorpay account, not ours.
The file goes out automatically the moment payment clears. No 1am “sorry for the delay” messages.
It uses Meta’s official Instagram messaging API — not a browser bot logging in as you, which is what gets accounts banned. Replies only go to people who commented on your own post, and the limits below are built into the product rather than into a prompt you have to trust.
Prices come from your product list. The AI physically cannot quote a number you did not set, and cannot offer a discount.
Answers come from your knowledge base. Asked something outside it, it hands the conversation to you instead of guessing.
Prefer a fixed message? Write it once and it sends exactly that, every time, word for word.
You pick a post and one or more keywords — “price”, “link”, “want” — and write the message. When someone comments a keyword, CreatorOS posts a public reply under their comment and sends them a direct message within seconds. Instagram allows this because the person contacted you first.
Yes, when it runs on Meta's official Instagram messaging API, which is what CreatorOS uses. What gets accounts restricted is browser bots that log in and click as you, and unsolicited bulk messaging. Automated replies to people who commented on your own post are an intended use of the platform.
No. CreatorOS uses Instagram Login, so you connect with your Instagram account alone. You do need a Business or Creator account — Instagram does not permit messaging APIs on personal accounts — but switching is free and takes two taps in Settings.
Yes. Attach a product to an automation and the DM carries a payment link. Buyers pay over UPI, card or netbanking, the money settles into your own Razorpay account, and the file is delivered automatically the moment payment clears. Price something at zero and it is delivered instantly with no payment step.
ManyChat is a flow builder aimed at US businesses, priced in dollars, with no payment collection in India. CreatorOS is built for Indian creators: rupee pricing, UPI and Razorpay, automatic file delivery, and no flow chart to draw — you pick a post, type keywords, and write the message.
The conversation lands in your inbox inside CreatorOS. In Manual mode you answer it yourself. In AI mode the agent answers from a knowledge base you write, quotes only prices from your product list, and hands the conversation back to you rather than guessing when a question falls outside what you have taught it.
Instagram only permits free-form messages within 24 hours of a person's last message to you. That is a platform rule, not ours, and it is the main reason manual replying loses sales: a comment you get to the next morning can no longer be answered by DM at all.
Decide now whether those comments turn into orders or into a notification badge you clear on Sunday.
Set up my AI employeeInstagram Business or Creator account. Takes about ten minutes.