02:07 AMInstagram comment-to-DM automation
Your reel blew up at 2 a.m. You were asleep. okan wasn’t.
okan is Instagram comment-to-DM automation for creators. When someone comments a keyword on your post or reel, it replies to them in public, sends a DM with your product, takes the payment over UPI or card, and gets them the file.
- Official Instagram API
- No Facebook Page needed
- Free to start
Saturday, 14 June
2:07
Instagramnow
neha.builds commented: price?? 😭 need this
Instagramnow
arjun.k commented: link pls
Instagram1m
priya.reads commented: how much for the planner?
Instagram4m
Your reel is getting more views than usual
Your phone, face down. Illustration
02:08 AM · Comments pour in
Why creators lose sales in their Instagram comments
Typical buying comments: price, link please, how much, DM me, is this still available.
Every one of those comments is someone holding their phone, ready to pay — for about as long as it takes to scroll to the next reel.
01
You were asleep
Reels travel while you’re offline. The comments arrive at 2 a.m.; your replies arrive at ten.
02
Interest cools fast
Someone asking the price now has scrolled on a minute later. A reply hours afterwards reaches a person who has moved on.
03
Nobody can answer hundreds
A reel that works brings more questions than one person can answer by hand, and every one you miss is a buyer who never got the link.
02:08 → 02:11 AM · okan answers
How Instagram comment-to-DM automation works
Set it up once for a post, or for every post you publish. This is what your buyer sees.
02:08 AM · Step 01
They comment
Someone comments your keyword — “price”, “link”, whatever you choose — on a post or reel. okan picks it up the moment Instagram passes it on.
02:08 AM · Step 02
You reply twice: in public and in their DMs
A reply under their comment, so everyone scrolling sees you answered, and a direct message with your product and a Buy button.
02:10 AM · Step 03
They pay with UPI or card
Buy opens Razorpay’s secure checkout: UPI or card. No website, no link in bio.
02:11 AM · Step 04
They get the file
They tap “Payment done” and the download link arrives in the same chat. Free products skip the payment and send the link straight away.
riya.designs
neha.builds price?? 😭 need this
riya.designs Sent you a DM 💌
riya.designs replied to your comment
Hey Neha! The Notion Life Planner is ₹299 — tap Buy and it’s yours 👇
Notion Life Planner
₹299 · PDF with your template link
Buy ₹299
Payment done
✓ Paid ₹299 · UPI via Razorpay
Payment done
02:11 AM · Paid
Sell from the DM, with UPI and card payments
No store to build and no link in bio. The checkout is one tap from the conversation.
- 1
Buyers pay on Razorpay
UPI or card, on Razorpay’s secure checkout, opened from the Buy button.
- 2
Every rupee is itemised
Each order shows what was paid, Razorpay’s fee, okan’s fee and what is yours.
- 3
Settled when you ask
Request a settlement any time. It is paid out within 24 hours on Pro and 72 hours on Free.
Order · 02:10 AM
IllustrationNotion Life Planner
₹299
Paid by neha.builds · UPI
- Collected
- ₹299.00
- Razorpay fee
- as charged
- okan fee · Pro 0.5%
- ₹1.49
- GST on okan fee
- ₹0.26
- Yours
- the rest, to settle
08:30 AM · Good morning
Wake up to orders, not unread comments
While you slept, every comment got its reply and every buyer got their file. You wake up to a list of what happened.
Overnight
Illustration- Comments answered
- 214
- DMs sent
- 214
- Orders
- 23
- Collected
- ₹6,877
- 02:10neha.builds bought Notion Life Planner₹299
- 03:42arjun.k bought Notion Life Planner₹299
- 05:17priya.reads got Free Habit TrackerFree
Run your numbers
Your estimateAnswered on time, a month of reels could bring
₹10,768
₹1,346 per reel
The share who would buy is your guess, not our statistic — set it to what you have seen. Before okan’s fees and Razorpay’s.
Ten minutes, once
Set it up in about ten minutes
Three steps, then it runs on every matching comment.
1
Connect Instagram
Sign in with Instagram. You need a Business or Creator account, and no Facebook Page.
2
Add your product
Upload a PDF of up to 25 MB and set a price, or make it free as a lead magnet.
3
Create an automation
Choose the posts and keywords, then write the public reply and the DM. That’s it.
- Every post, or just the ones you pick
- Any comment, or only your keywords
- Free downloads or paid products
- Ask them to follow you first
- Several Instagram accounts on Pro
- A log of every comment it handled
Peace of mind
Is Instagram DM automation safe?
okan works through Meta’s official Instagram API: the route Instagram provides for businesses to reply to comments and messages. It is not a bot that logs in with your password.
Only people who commented
It replies to comments on your own posts, and messages only the people who left them.
Exactly what you wrote
The public reply and the DM are the words you set, sent as written.
Pause any time
Switch an automation off and it stops at once. Your posts and followers are untouched.
No password shared
You connect with Instagram Login and can disconnect whenever you like.
Pricing
Free to start. Pro when it’s paying you.
Every plan runs the whole loop, from comment to delivered file.
Free
₹0 forever
- 1,000 automation replies a month
- 10 stories a month
- 5 automations
- 15 scheduled posts a month
- 5 products
- 1 Instagram account
- Settled within 72 hours of asking
- 2% platform fee per sale
- Uploads up to 500 MB for video and 100 MB for ZIP
Pro
₹499 per month
- 20,000 automation replies a month
- 300 stories a month
- 100 automations
- Unlimited scheduled posts
- 100 products
- 5 Instagram accounts
- Settled within 24 hours of asking
- 0.5% platform fee per sale
- Uploads up to 2 GB for video and 500 MB for ZIP
Questions
What creators ask first
Do I need a Facebook Page?
Is it allowed by Instagram?
How do buyers pay?
When do I get the money?
What can I sell?
What does it cost?
Your next reel is going to do numbers.
Decide tonight whether those comments become orders, or notifications you clear on Sunday.
Instagram Business or Creator account · no Facebook Page needed